According to the United Nations environment programme

Tencent public welfare - April 22, the first 42 of the day the world earth day at 12, the UN MBT Kisumu environment programme (unep) Chinese official micro bo in tencent micro bo platform the official opening and foreign release news.
According to the United Nations environment programme (unep) special coordinator from diplomacy: an examination introduction, in 2009, every year on April 22 were as the earth day ", this project aims to arouse human love the earth, protecting the homeland consciousness, promote resource development and environment protection, and then improve the coordinated development of the whole of earth environment. Since the early 1990s China held every year since activities, and the world earth day is the highlight of this event, the Chinese official in tencent launched unep micro bo, let tencent micro bo to become the United Nations green information important bridge of Chinese citizens.
According to tecent company vice President SunZhongHuai gentleman introduction, tencent has always been and the United Nations environment programme (unep) maintains good relations of cooperation, the two sides recently also signed MBT Imara ,a strategic cooperation agreement with the United Nations agencies become few signed the strategic cooperative agreement company in China. Tencent using their network platform and media resources, actively participate in support of the unep in China many environmental public welfare projects, such as "China children and environmental protection education plan", "international forest years billion tree action", the "climate and network construction engineering", etc, these projects are deeply loved by Chinese netizens welcome, attracted tens of millions of dollars in interest in, and achieved good social effect.
SunZhongHuai, expressed as a social responsibility of the media, has been committed to the support by natural environment and natural resources protection, especially in the action of environmental protection and sustainable development area, with the UN environment programme (unep) owned by common task and goal. The United Nations environment programme (unep) Chinese official micro Po's opening, mbt shoes usa will China's environmental protection and sustainable development play a positive role in promoting this.
As we have learned, current tencent micro bo is already more than 1.5 million registered users, as a representative of the emerging Internet communication platform with institutions in Internet users, has put up a convenient between the Bridges. MBT Karani , Agencies can first time the communication to the public of hot, but also to the temporary indirect received public feedback, so this model has been deeply institutions and aborad.
At present already several hundred public welfare charity well-read, strengthe tencent micro reporter noticed, such as the WWF, green peace, oxfam, China Red Cross foundation, cfpa, and other well-known ngos in tencent's official micro bo already owns hundreds of thousands or even millions of listeners. These public welfare institution micro Po's interactive are very active in the salvage beggars, children, earth hour to major public welfare activities lamp activities plays a very important role.