Thursday, February 17, 2011

While China new car sales

Beijing, feb 13 report (reporter south Calvin) lunar New Year eve, rabbit Toyota motor corp. Announced, because existence engine oil leakage risk in the global scope recalled nearly 170 million cars. Since then, domestic media and Internet users for this recall does not involve China market misgivings about everywhere. Although Toyota China respond promptly sold in China, said the related models didn't use problematic parts, there is not the same problem, so the recall does not involve the Chinese market, but industry still for possible through informal channels to enter the Chinese market should recall expressed concerns about the fate of the vehicle.

Chinese consumer why "yi allergy"

Reporter long-term observation, as the world's largest market for new cars, consumers, Chinese consumers have been on automobile recall news very "allergy". Not only is the Toyota brand, media reports said a car which brand in the United States or other overseas markets actively recalled, consumer heart will immediately up "goose bumps" : if recalled because of parts purchasing channels and the difference is not including China market, consumers will doubt among them rigged, If recall including China market, consumers will pay close attention to recall the limitation, quantity and treatment, look be reckless.

In automobile recall issues, China consumer "yi allergic" is domestic loose regulatory environment and manufacturer's long-term integrity and store large QiKe attitude, also caused by a can change come over.

For example, in China's automobile market two years continuously surpass the United States as the world's largest market for new cars, comparing the two countries auto sales and annual recall quantity and frequency, apparently not in proportion. According to the saqsiq defect product management center relevant leaders to provide the data, 2009 American new car sales 1043 million vehicles, recall 1784 million vehicles and delivery times; Japan's new car sales 460 million vehicles, recall 311 million vehicles, 291 times; British new car sales 213 million vehicles, recall 76 million vehicles, 199 times; though as high as 1364 million vehicles, the world's first, but only 136 million vehicles recall, 56 times. This means that, in the countries all over the world actively developing automobile recall management, foreign auto enterprise also pay more and more attention to product safety, under the background of China's automobile enterprise responsibility consciousness remains to be strengthened, and the automobile market in China recalls of times and the number is da is less than the world average normal level, China automobile recall system urgent need of perfect.

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