Coconut island trademark on brand development is not beneficial
"Today's beverage industry will become the capital of big alligator performance stage, have again financing capability of concrete only listed company hainan coconut island into beverage industry, will promote the whole plant protein beverage category of growth", a beverage enterprise top yesterday when accepting a reporter to interview, said vegetable protein beverage in the last two years development really fast, hebei raise yuan "six walnut" in hebei, henan two provinces sales through 10 billion.
"From the Erie out of mengniu milk cow create sales beyond the Erie; from hainan coconut trees group to get out of the ZhangChunChang created hainan coconut island group will certainly exceed coconut trees", this personage still so affirmation, reason is that can "exploited", because all the mutant gates-wannabes very easy to learn, leader of dozen and advantages, also very easy to find out of their opponents suit the remedy to the case, implement transcendence.
But the personage inside course of study also said: "coconut island" the trademark is famous trademarks in China, almost become the pronoun of deer turtle wine tianchun, and target population is mainly in middle-aged, The its foray into beverage market, if use directly coconut island trademark spread, even though it can save a lot of cost, but the audience consumer crowd have difference, to its brand extension development is not favorable.
Recently, a section called "360 weight coffee" advertising on the network JianFengChaZhen to aggressively spreading, extremely provocative words cooperate with famous anchor HeGui "endorsement assurance", affecting widely in consumers.
On January 14, HeGui through its micro bo to "speak levorotatory coffee enquiry to deny:" never speak or recommend levorotatory coffee, from already found in micro Po repeatedly statement, obsessed and CCTV and attorney sued manufacturer infringement."
Lawyers think, if use the name of using this celebrity endorsements propaganda facts established words, nine long biotechnology limited company will infringe the right of their name and image.
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